top of page
ALL

WeChat Mini-Programs are getting traction in China
Today, we put together data from several mini-program reports showing impressive growth: Time spent on WeChat Mini-programs daily went...
Apr 15, 20181 min read

Meituan – China’s biggest lifestyle O2O service provider
Meituan, a company focused on providing lifestyle O2O services, is planning on its IPO aiming to value at 60 billion to 80 billion USD. ...
Apr 9, 20184 min read

IQiyi – the Chinese Netflix – is now listed on Nasdaq
iQiyi, a Beijing-based online entertainment company, also known as the “Chinese Netflix”, successfully landed on the Nasdaq Stock...
Apr 1, 20184 min read


Get famous or get blocked: the rules of WeChat Viral marketing
A campaign by the famous WeChat KOL “New World” 新世相 recently got viral… then blocked. What are the risks of viral marketing on WeChat?...
Mar 25, 20183 min read

Oreo launches AR campaign with Alipay, Tencent invest $1 billion in live streaming and 4 other news
Oreo Alipay game Alipay is taking marketing campaigns to another level with its AR scan feature. Oreo partnered with Alipay to launch an...
Mar 12, 20183 min read

Alibaba attempts to acquire Ele.me & 4 other news
5 news from this week: Alibaba attempts to acquire Ele.me Momo acquires Tantan Tiao-yi-tiao mini-program starts monetizing iQiyi files...
Mar 4, 20182 min read

5 best Chinese New Year 2018 marketing campaigns
The Chinese New Year: a week-long period of time when people put down their work and pay more attention to family gossip, stupid TV...
Feb 18, 20184 min read


Tencent, one of China’s largest investment fund
Dec 15, 2017 – 4.2 billion yuan ($636 million) investment for a 5% stake in Yonghui Superstore Co Ltd, a superstore with 600 locations in...
Feb 11, 20185 min read

Alibaba shares drop after releasing December 2017 results… Why?
Alibaba just published their December Quarter 2017 results. With 56% YOY revenue growth, we should be impressed. Yet, Alibaba’s stock...
Feb 4, 20183 min read


WeChat Mini Program Statistics 2018
During the WeChat Conference 2018, WeChat released these data about WeChat Mini Program: By Jan 2018, developers published 580,000 Mini...
Jan 30, 20181 min read

Back-end Developer Position in Beijing – WeChat Development
Company Introduction: Core mission: WalktheChat’s core mission is to help foreign businesses sell to China via WeChat and other social...
Jan 29, 20182 min read


8 biggest announcements from WeChat Conference 2018
Allen Zhang, the creator of WeChat, gave an inspirational talk at the WeChat Annual Conference in Guangzhou. Here are the 8 trends for...
Jan 18, 20184 min read

3 tips to increase WeChat reading rates with creative cover pictures
Reading rates on WeChat Official Accounts can be extremely low: 10% for service accounts on average, and at best a few percents on...
Jan 14, 20182 min read


Tencent’s product failure history
Most people think of Tencent as the most successful company in China that build great products such as WeChat and QQ. However, during its...
Jan 7, 20184 min read


WeChat releases “Mini-games”: does it matter?
WeChat recently released mini-program games. Let’s look at this new feature: why does it matter? What are the main advantages, drawbacks...
Dec 31, 20173 min read

Tencent & JD.com invest $864 million in Vipshop: an uphill e-commerce battle against Alibaba
December 18th, Tencent and JD respectively spent $604M and $259M USD to invest in Vipshop, the 3rd largest e-commerce store in China....
Dec 24, 20173 min read


WeChat catching up with Alipay amid rising transaction costs
The war between Alipay and WeChat (which peaked a few years ago during epic Chinese New Year promotion campaigns) keeps raging. And data...
Dec 17, 20173 min read


Toutiao: a rising $30 billion USD Chinese tech giant
China’s largest artificial intelligence (AI)-powered content platform, Toutiao, is getting a lot of media attention. Toutiao is currently...
Dec 11, 20173 min read

Front-end Developer Position in Beijing – WeChat Development
Company Introduction: Core mission: WalktheChat’s core mission is to help foreign businesses sell to China via WeChat and other social...
Dec 5, 20172 min read

Case Study of Facebook Messenger Marketing
WalktheChat is specialized in using WeChat for marketing. This means we developed quite a bit of expertise in using messaging Apps to...
Nov 27, 20173 min read
bottom of page