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How did TikTok become the first Chinese App to succeed oversea?
The short video craze is reaching new heights in mainland China. But what’s happening outside? As you may know, Tik Tok is the king of...
Mar 18, 20197 min read


Community Group Buy – the next billion dollar e-commerce industry
The social commerce space never lacks innovation. A new type of location-based social model called Community Group Buy is changing how...
Mar 11, 20195 min read


The cross-border payment war of WeChat Pay and Alipay
During 4 years helping brands sell to Mainland China via WeChat, we collaborated with many cross-border payment gateways. These gateways...
Feb 25, 201910 min read


Taobao Launches Mini-program to Compete Against WeChat
If you search for “Starbucks” (“星巴克”) on Taobao you might be in for a surprise. Instead of simply seeing a link to Starbucks’ Tmall...
Feb 18, 20194 min read


A Super Bowl for Chinese tech companies- The Spring Festival Gala
The 5-hour long Spring Festival Gala (AKA Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and 30.07%...
Feb 10, 20198 min read

How much money do influencers earn in China vs. elsewhere?
It is a well-known fact that every other teenager in China wants to become an “influencer”, “KOL” or “WangHong” (网红): a social media...
Feb 7, 20196 min read

Baidu Stock Price Dropped 36% in a year, Why? – The Downfall of a Tech Giant
Baidu saw a fast and steady decline of its stock price over the course of 2018, from 254.14 USD on the 25th of January 2018 to 162.7 USD...
Jan 27, 20194 min read


Why Does WeChat Block Competitors, While Facebook Doesn’t?
On Tuesday 15th of January, WeChat blocked 3 competing Apps on their launch day: Liantianbao (聊天宝) – formerly called Bullet Messenger,...
Jan 18, 20195 min read


New e-commerce law of China: how will it impact Daigou, Taobao, and WeChat stores?
We received many questions from clients and readers asking about the effects of the new e-commerce regulation in China that became...
Jan 13, 20194 min read

Weimob IPO – a peek into the biggest WeChat 3rd party solution provider
With a reported 15.3% market share, Weimob is the largest provider of WeChat solutions for small and medium companies in China. The...
Jan 7, 20193 min read


A simple guide to Douyin Store – Case studies and how to create one
Douyin is taking another big step towards e-commerce. Now any user who uploads over 10 videos can create a Douyin Store to sell products....
Dec 31, 20186 min read

WeChat Mini-programs Attracted 4.3 billion RMB of Funding in 2018
According to a recently released Newrank.cn report, from the 1st of January to the 14th of December 2018, WeChat Mini-programs attracted...
Dec 22, 20182 min read


Interview with a WeChat blogger – tips for KOL Marketing
I met with Juju for coffee in HK last weekend. She is a casual fashion blogger with 140k WeChat followers. In one post, she helped one of...
Dec 17, 20185 min read


Taobao integrates with Xiaohongshu to move into content generation
On November 27th, Taobao started integrating with Xiaohongshu on its product description page. Earlier in May 2018, Alibaba led the 300...
Nov 30, 20183 min read

Tencent Q3 earnings releases show a changing company
Tencent released their Q3 2018 earnings, and they show a transformation into a new company: away from gaming, and toward online payments....
Nov 25, 20183 min read


Double 11 campaign techniques & how to get ready
It’s the final 5-days countdown before this year’s Double 11, the biggest e-commerce festival in China. The Chinese e-commerce space is...
Nov 5, 20184 min read

Chinese mobile ebook market is booming
With almost 300 million Monthly Active Users, online reading might be the biggest Chinese digital market that you’ve never heard about....
Oct 27, 20182 min read


2018 Single’s Day War Started; Pinduoduo joined as a major player; Dyson wins the crowd; Natio
The 30-days countdown to Single’s Day 2018 started! The annual e-commerce war has started earlier than ever. Here are 5 news worth...
Oct 14, 20184 min read

WeChat Social Commerce Report 2018
WeChat Social Commerce Report 2018 was released today by Youzan (the biggest WeChat shop platform in China) and Newrank (China’s largest...
Sep 30, 20184 min read

What is Weibo? And how to use it to promote your brand in China.
Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao...
Sep 16, 20187 min read
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