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Is WeChat’s growth over?
Once upon a time, there were very few social networks in China. Renren was dying out, Weibo was getting kicked in the gut by WeChat which...
Aug 16, 20192 min read


How does Xiaohongshu marketing work? – A cosmetics brand case study
Perfect Diary is a Chinese budget cosmetics brand that was founded in 2015. It has quickly become the No. 1 Chinese cosmetics brand on...
Aug 13, 20194 min read

China Social Media Content Report 2019
Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Let’s dig into...
Aug 4, 20193 min read


How Chinese gyms use WeChat to make sure you workout
It’s an old joke that people tend to buy gym memberships at the beginning of the year, and end up barely using them at all. These times...
Jul 28, 20195 min read

WeChat gets even closer to becoming an operating system… and 2 other news
WeChat releases 7.0.5 version Ability to minimize Mini-programs and other assets WeChat released a new version… and it is becoming even...
Jul 21, 20193 min read


How to cross-promote between Tmall and WeChat?
Let’s face it, you have to master both WeChat and Tmall in order to promote your brand in China. But most brands, even the largest ones,...
Jul 14, 20195 min read

WeChat Launched Augmented Reality Mini-programs (& 3 other news)
WeChat Mini Program AR shopping experience WeChat Mini Programs now enable brands to develop AR feature for the first time. As a pilot...
Jul 7, 20194 min read


618 Sales Data 2019: Tmall growth slows down; Pinduoduo traffic up 48%
The second-biggest shopping festival in China, 618 mid-year sales (named after the date June 18th), happened just a couple weeks ago....
Jun 30, 20197 min read

WeChat released new “recommended products” e-commerce function
Tencent is and has almost always been in a deadly fight against its arch-rival Alibaba for the domination of online payment, social...
Jun 9, 20194 min read


WeChat Official Account live streaming – How to create one and case studies
WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products? How...
Jun 4, 20195 min read


WeChat Management Culture: a Sneak Peek
WeChat, created by Allen Zhang, became an integral part of the life of anyone living in China, with more than 1 billion users as of 2019....
May 28, 20198 min read


Tencent Q1 2019 Results: Growth Slows Down
Tencent just released their financial results for the first quarter of 2019. The report shows a slowing growth and a company evolving...
May 19, 20193 min read

China Digital Luxury Report 2019
China Digital Luxury Report 2019 Every year, WalktheChat compiles the best data from digital luxury analysts into one report packed with...
May 12, 20191 min read

What is Yunji? And what can we learn from its IPO?
You might not have heard of Yunji, one of the latest giants of Chinese social commerce. Yet, it just went IPO on the Nasdaq, raising $121...
May 5, 20194 min read


Interview with the man who created 3 top ranking WeChat Mini Programs
Creating the most popular Mini Program is like an impossible task. Brian Ru, the founder of Xiaoniangao, created not just one, but THREE...
Apr 28, 20196 min read


China’s First-time Internet User Data Report
As we are sitting here within the 5th ring road of Beijing, it is hard to imagine that 40.4% of the Chinese population still doesn’t have...
Apr 22, 20192 min read


WeChat Official Account Report 2019 Reveals Importance of Cross-promotion & Social Shopping
Research company QuestMobile released a new report about WeChat Official Accounts in April 2019. The report sheds some light on users...
Apr 14, 20193 min read


Shipping to China for Cross-Border E-Commerce: a Simple Guide
Frequent readers of our posts may have already learned how to set up your e-commerce presence in China and generate traffic to their...
Apr 7, 20198 min read

WeChat releases new logistics API: should you be impressed?
A few days ago, WeChat announced the release of a new logistics API enabling to connect WeChat Mini-programs with 3rd party logistics...
Mar 31, 20193 min read

Tencent Annual Report 2018: Stagnating Gaming Revenues, Payments & Ads Growth
Tencent just released it’s Q4 2018 financial report and 2018 annual report. The report provides insights about the overall strategy of...
Mar 26, 20193 min read
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