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Live-streaming, private traffic, and KOC defined the year 2019 for social media marketing. What’s the trend for 2020? Highlight of 2019...

Digital marketing in China used to be all about WeChat. Therefore, Tencent could rest on its laurels for a while. WeChat got lazy about...

Today, WalktheChat selected nuggets of insights from 5 industry reports published during the last couple of weeks. Enjoy! Live-streaming...

In this article, we will look into: What is WeChat Pay – for end users click here What is WeChat Pay – for companies click here How can...

WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space...

There is no shortage of providers of WeChat stores (WalktheChat is one of them!). But, whether we like it or not, we all have to admit...

More companies are putting WeChat group marketing as the key focus of their social media campaigns. It’s a great way to engage with your...

In this article we’ll learn how to sell via Youzan. We are picking Youzan as the largest WeChat shop platform in China. Many large WeChat...

It’s been a difficult year for Tencent with tough competition and increasing regulation around gaming. Let’s see how this impacted the...

Year over year, Alibaba has managed to beat its own record during the biggest shopping festival on the planet. There were real concerns...

Mini-programs continue thriving in China’s digital ecosystem. Up to 2021, there are more than 4.3 million WeChat mini-programs attracting...

“OMG! All ladies, buy it, buy it, buy it! “ This is the famous catchphrase of Li Jiaqi, the top-selling Taobao live-streaming host. “Buy...

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the...

The founder of Xiaoxiaobao Mama, Sun Jing, managed an impressive feat even by Chinese live streaming standards. Last August, she sold...

WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products? How...

The Double 11 promotion starts from October 20th, 10 days earlier than last year. We expect a good fight between Pinduoduo and Alibaba....

WeChat has been trying hard to sell ads lately, not very successfully. Although Tencent announced it would increase the number of ads...

WeChat improves analytics back-end with “heat map” function Heat map WeChat added a “heat map” function to the analytics back-end which...

Why is WeChat advertising system broken? There are two advertising schemes provided by Tencent. 1. “Subscription Messages” ads If...

When Pinduoduo went IPO in July 2018, there were concerns about whether the platform could maintain its meteoric growth. One year later,...