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WeChat Channels (微信视频号, which means “Video Account”) is WeChat’s public short-video feature, benchmarking Douyin and Kuaishou. Only one...

Livestream eCommerce has become the “new norm” in China. According to a report published by Taobao Livestream and iResearch, more than...

The epidemic and macro environment affected China’s online advertising market, which fell slightly in the first half of 2022. Will it...

The Pet Economy is one of the uprising industries in China despite the COVID impact and restrictions. During the 618 Mid-Year Sale in...

RED (Xiaohongshu) is the Chinese equivalent of “Instagram,” where consumers look for new trends, OOTD (outfit of the day) ideas, and...

RED (Xiaohongshu) is the Chinese equivalent of “Instagram,” where consumers look for fashion trends, beauty tips, and authentic reviews...

Since the pandemic in 2020, Chinese consumers have been adapting to the ever-changing external environment and adjusting their...

June 20th marked the official conclusion of China’s 618 Mid-Year Sale in 2022. How was the result? According to Syntun 星图数据, during this...

PMPM is a Chinese skincare brand founded in October 2019 and got its first-round investment in January 2020. In six months after the...

Last week, China started its Mid Year e-commerce shopping festival known as 618 (June 18). It’s the second-largest e-commerce shopping...

JD (Jingdong, in Chinese: 京东) is the 2nd biggest eCommerce platform in China, famous for reliability and fast logistics. It is also the...

Xiaohongshu / Red is the crucial platform during the awareness and consideration phases. Chinese consumers are used to searching on Red...

Dewu (Poizon) is a social eCommerce app where trend-pursuing Chinese millennials and Gen-Z love to socialize and shop. Observing that 70%...

WeChat Channels activates a new incentive plan to push WeChat Livestreaming further: reward traffic coupons to merchants who drive...

On April 14th, L’Oréal officially kickstarted its Super Brand Day on Douyin eCommerce. L’Oréal launched a limited collection in...

In early April 2022, Red/Xiaohongshu launched a new marketing feature, “performance optimization mode” (in Chinese: 优效模式) for sponsored...

The China eCommerce giant Alibaba started testing a new eCommerce App “Taibang” (态棒). It focuses on the pop culture and street fashion...

Social media ads in China can lead to positive results, but brands need to choose the best platform and design an effective targeting...

Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of...

Double 11 or Singles’ Day has been the most important shopping festival in China for more than a decade. Recently, the booming two-digit...