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Weidian is the biggest WeChat e-commerce platform in China. Since it’s release on the 1st of January 2014, it grew to more than 29M shops...

Mary Meeker’s annual report shares about the state of the web, but what does it say about WeChat? Messaging Apps have the highest level...

WeChat just released the first oversea Official Account with WeChat payment. And it’s a great one: UNICEF. Support children victim of the...

1. Kidsbookmama (童书妈妈市集) Wechat account: tongshuchubanmama Product: Children’s book, toy & related product Platform: Koudai Monthly...

What is the best way to find out what our customers want the most? You ask them, aka, you do surveys. Here is a comprehensive review of...

WeChat accounts don’t simply go viral. Today, we interviewed Jiutian, the creator of a very popular WeChat account, Hi Better Me (女神进化论,...

We outlined in our previous posts that WeChat has been focusing on growth in South East Asia, adopting an aggressive partnership...

Events are a good way to drive O2O interaction. Although WeChat does not offer solution for companies to publish their event and collect...

Over the last few months, Tencent has gone into a war against copycats of original content. The company laid down clearer rules for...

A few months ago, Tencent pushed heavily connected objects to its platform. In an attempt to achieve the much-desired “O2O integration”,...

1. WeChat is relationship oriented Compared with Weibo and Twitter, which are “interest based networks”, WeChat connects you with the...

What is the best way to gain followers on WeChat? Most marketers would give you the same answer: give money, a free sample or a discount...

The launch of Apple Watch in April is renewing the interest for wearable devices and popular sport tracking apps. The good news? Now you...

During Apple March event, Tim Cook unveiled a variety of new products and features, from the new Macbook Air to an Open Source toolkit...

The Chinese internet service market has boomed during the last 2 years, especially with the rising popularity on O2O business model last...

There is a huge difference between being present on WeChat and actively leveraging the platform. How can you make sure you are maximising...

There is a huge difference between being present on WeChat and actively leveraging the platform. How can you make sure you are maximising...

With the tension between two Internet giant Alipay and Tencent heated over the Hongbao war on Chinese New Year, the two companies have...

On the night before Chinese New year, a WeChat advertising campaign featuring virtual red envelopes through the WeChat Shake function...