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You might have already seem these WeChat HTML5 (H5) campaigns shared on your WeChat Moment: Incoming call from Avengers to promote for...

What are the top performing WeChat accounts? How many views do they get? What are the top performing WeChat accounts in each category?...

WeChat content produced by public accounts is the bread-and-butter of social content in China. In mid-2015, the number of views of WeChat...

As big as Tencent is, the WeChat backend system is far from perfect: Only stores customer messages for 3 days No CRM function Not easy to...

Tencent has been restlessly compared with its Western equivalent, Facebook. Some analysts would praise Tencent for its innovative...

WeChat Crossborder Payment (WePay) is not particularly new, but to a lot of businesses outside China it can still seem like magic. The...

Tencent, Alibaba and Baidu are very different companies with one common denominator: diversification. The 3 China tech-leaders are...

Is QQ the new QQ? QQ as a whole is decreasing in popularity, with 832 million users as of Q1 2015, a decrease of 2% over last year....

Dare to pick up the call from a stranger? HTML5 viral campaigns pretending to be an incoming call are the most eye catching viral...

What are original content accounts? Original Content accounts are WeChat public accounts for which the content is verified by Tencent as...

App Today valued at 100 million RMB. Restaurant Boss valued at 100 million RMB. Yitiao raised B round of investment, valued at 600...

Let’s see 10 features of the corporate accounts available to brands and get insights on effective WeChat marketing campaigns from best...

As the new-generation of Asian travellers are much more tech-savvy and knowledgeable, travel agencies and hotels have to find new ways to...

WeChat can be used in very different ways depending on your industry. Here are 10 examples to inspire WeChat Food & Beverage business. 1....

Of all the challenges of running a WeChat account, one is particularly difficult to overcome: creating great WeChat content. It is a...

According to Accenture, competition from PayPal, Alipay, WePay and the likes could reduce traditional bank revenues by one third by 2020....

Western companies such as Facebook, Twitter and SnapChat have recently been striving to find new ways to monetize their user base. With...

Rumors spreads fast on social medias, and WeChat Moments, a relationship-based social media, is the perfect platform to spread rumors....

Yesterday, WeChat releases a mobile version of their Official Account content management system (WeChat CMS). Now you can simply manage...

If anything, the main change about WeChat lately has been its accelerating pace: more companies are using it, more people are sharing,...