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Artificial Intelligence (A.I) is the big buzz these days. But how does it impact WeChat? It turns out plenty of WeChat accounts are...

2016 is, no doubt, the year of Virtual Reality (VR). Last November, Tencent unveiled its plan to develop Virtual Reality. It had...

WeChat Enterprise APP… What is it, and why it will fail. Tencent has announced yesterday the release of a new separate APP for companies...

On Feb 24th, WeChat made an upgrade to its analytics backend.  The newly available information includes: Source of traffic (where does...

It took only 5 years for WeChat to become the Chinese “One APP to rule them all”. What can’t you do on WeChat? Today, we look as a few...

How do WeChat and Facebook’s marketing strategies differ? We’ll look at this question in two steps. Part 1: how did Instagram, Facebook...

How to setup a Cross-border WeChat account? In order to set up a Cross Border WeChat account, you need to have three things: a...

China is the number one foreign buyer of U.S residential real-estate, and purchased 8.6 billions USD of commercial real estate in the US,...

It’s the time of the year where Chinese tech companies go head to head with red envelope/lucky money/hong bao campaigns to win over...

Tencent launched a new Red Envelope game today, users can send pictures that can only be viewed if friends send them a red envelope. How...

You can invest hundreds of thousands to build a good WeChat platform and acquire followers through advertising and long term content...

WeChat released just last week a new platform enabling to manage moment ads via a self-service platform. The features Accounts with...

Zou Tong, lead manager of LinkedIn’s WeChat account, shares the secrets which helped him grow LinkedIn’s WeChat account to 1 million...

The integration between Apple Watch and WeChat isn’t news: WeChat was even one of the demo APPs showcased during the release of the watch...

5 ways brands failed at marketing themselves on WeChat… which are also 5 ways you can improve your own strategy. 1. BuzzFeed Content on...

We summarized the most important changes of each major social media platform during the year 2015. WeChat WeChat update its features...

WeChat is legendary as China’s “one-stop” platform.  Brand are able to carry out their complete sales cycle all within WeChat: from user...

Taobao released a consumer shopping report showing the e-commerce trend in China over the past 5 years.  According to this...

Increasing number of Chinese shoppers demand higher quality products from abroad. Shoppers used to have to travel abroad to avoid price...

The company DataStory just released WeChat user behavior from 3485 WeChat accounts, collected between August and September 2015. The...