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10 best WeChat campaigns of 2017
Forbidden City & Tencent Imagine Zhu Yuanzhang, the emperor of Ming Dynasty, come to life from an ancient painting and start singing rap,...
Feb 12, 20176 min read


WeChat mini-programs are already losing traction
This week, a set of news about WeChat and the digital ecosystem of China: Mini programs are already losing traction You can now send and...
Feb 5, 20172 min read
![[Infographic] A new record-breaking year for WeChat red packets](https://static.wixstatic.com/media/dafa20_b6c872fb5cf146f5b3a4997836466b07~mv2.png/v1/fill/w_305,h_407,fp_0.50_0.50,q_95,enc_avif,quality_auto/dafa20_b6c872fb5cf146f5b3a4997836466b07~mv2.webp)
[Infographic] A new record-breaking year for WeChat red packets
Tencent said they wouldn’t participate in the “Red packets” (红包 / Hongbao) war this year (they didn’t spend a dime giving away money to...
Jan 28, 20171 min read


WeChat H5 Data Report 2016
Datastory and MAKA released the 2016 WeChat H5 Data Report. Some highlight includes: Average conversion rate of H5 campaign is 4.1%...
Jan 22, 20172 min read

7 reasons why you don’t need to develop a WeChat mini-program
There was a lot of buzz this week over the launch of WeChat mini program. Everyone from TechCrunch to Forbes keep praising the new...
Jan 15, 20174 min read


Data reveals 84% of WeChat account managers make less than 10k RMB / month
The WeChat analytics website Newrank just released a new survey of 1,032 social media account operators (“Self-media” or “自媒体”) in China....
Jan 8, 20172 min read

![[Infographic] WeChat Daily Active Users reach 768 Million.](https://static.wixstatic.com/media/dafa20_8005985f347f48529aedf61cbfffcf20~mv2.jpg/v1/fill/w_305,h_407,fp_0.50_0.50,q_90,enc_avif,quality_auto/dafa20_8005985f347f48529aedf61cbfffcf20~mv2.webp)
[Infographic] WeChat Daily Active Users reach 768 Million.
New WeChat Data just released! Here are some highlights: Daily Active Users reaches 768 million, a 35% YOY increase Average users send 74...
Dec 28, 20161 min read


Chinese Digital Year In Review 2016
2016 is drawing to an end. Here is Chinese digital year in review 2016. 2016 is the year of live streaming Uber China lost the war...
Dec 26, 20161 min read


Are Weibo shops the future of social e-commerce in China?
Weibo is dead? That’s the most common misconception in social media in China. Weibo has been showing very healthy signs of growth as of...
Dec 18, 20163 min read

Case study of Uncle Tongdao: 3 years, 5 million WeChat followers, and 300m RMB valuation
Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai,...
Dec 11, 20165 min read


“We were wrong”, Alipay apologies for listing sexual explicit content
Last week, Alipay released a new feature called Circle (圈子). Within hours of its launch, female students started to post sexually...
Dec 4, 20163 min read


4 news about WeChat and E-commerce in China
WeChat will soon launch pay-to-read feature Tencent has recently been testing a new feature which allows authors to post a preview of...
Nov 27, 20163 min read


6 things to remember about Tencent quarterly results
Tencent just released its results for the third quarter of 2016. Given the company’s dominance in Chinese social space, these are much...
Nov 20, 20162 min read


2016 Single’s Day Data: growth slows down
Single’s Day is over, money’s been spent, your boxes are on their way. Now it’s data analytics time! As a Single’s Day tradition, Alibaba...
Nov 13, 20164 min read

Taobao releases VR-shopping for Single’s day
Early this year on April Fools Day, Alibaba released the concept video of the VR product called “Buy+”. In the video, consumers can have...
Nov 6, 20163 min read


Which day and at what time should you post your WeChat articles?
This week, we bring you a WalktheChat “mashup” of two great reports published by Henkuai.com and TrustData about WeChat and e-commerce in...
Oct 29, 20161 min read


WeChat launches two-way-pick banner ads, aiming to triple advertising revenue by 2018
According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is...
Oct 23, 20163 min read


How to Crack China’s Food and Beverage market: Getting Started
The Chinese market for imported food Why should you care about exporting your F&B business to China? Well, first of all, China is the...
Oct 19, 20164 min read


Singles Day promotion guide: graphic design, promotion method and live streaming
We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese...
Oct 4, 20164 min read


3 WeChat store case studies: how can you earn ¥30 million monthly revenue on WeChat?
Selling on WeChat is not easy, yet we keep hearing stories about brands that sold millions in a day through WeChat store. How did they do...
Sep 18, 20165 min read
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