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WeChat Shop Mini Program released! And WeChat Official Account Backend is in English
News #1: WeChat Shop Mini Program is released! WeChat has just lowered the barrier for Chinese companies to start an e-commerce business....
Nov 19, 20173 min read

Case studies of WeChat Mini-Programs: they are taking social commerce by storm
I have been a long opponents of mini-programs, going out of my way to explain why they are complete crap. However, several very large...
Nov 5, 20173 min read


How to use Tmall and JD.com to enter China? A simple guide
Overview of the e-commerce market in China It is impossible to talk about e-commerce in China without mentioning the 800-pounds Gorillas:...
Nov 2, 20179 min read

Future of retail: Alibaba’s supermarket Hema
This week, I had a new retail shopping experience at Hema Supermarket, a retail store launched by Alibaba. What’s special about this...
Oct 29, 20174 min read


A case study of super social commerce WeChat account – Yitiao
Today we’re deep-diving into a company that managed to drive hundred of millions of RMB of e-commerce sales by combining videos and...
Oct 22, 20174 min read

4 best WeChat campaigns for Mid-autumn festival
As every Chinese holiday, mid-autumn festival brought its load of themed WeChat campaigns. Here are 3 which caught our eyes. VIVI DOLCE...
Oct 8, 20175 min read

Shared bikes in China: a look at the market after 1 year
It’s been about a year that shared bikes (led by companies Ofo and Mobike) took China by storm. But what does the data look like today?...
Oct 1, 20173 min read


3 examples of WeChat mini-programs that actually work
A new messaging mini-program goes viral WeChat team, Tencent and the TV program 见字入面 collaborated in building a simple but incredibly...
Sep 24, 20172 min read

China third-party payment transactions neared 80 trillions in 2016
iResearch recently released an exhaustive report on online payments in China. Here are the highlights: Third-party online payment...
Sep 17, 20172 min read


WeChat is launching a mutual fund to compete against Yu’e Bao
You can now make a profit with your WeChat Wallet Last week, WeChat Pay started testing a new feature called Lingqiantong (零钱通), a...
Sep 10, 20173 min read


Case study: how to build million-dollar consumer brands via WeChat & Weibo?
According to 2016 China Investment Ecosystem Report, the number of consumer product startups increased by 58% in 2016. Many of these...
Sep 3, 20174 min read


New method to drive traffic to your account – WeChat original content sharing
Here is a trick to drive huge amount of traffic to your Official Account: working with KOLs through the new Original Content feature. The...
Aug 27, 20173 min read

Tencent Q2’17 results show explosive growth
Tencent just released their financial results for Q2’17 and they’re impressive: Revenues grew by +59% YOY Operating profits grew by 57%...
Aug 20, 20172 min read


WeChat tests feature to delete inactive friends (and 2 other news)
WeChat testing a way to delete your inactive friends WeChat is testing a new filter to delete WeChat friends. This filter can select:...
Aug 13, 20173 min read

Cross-border e-commerce in China: what’s the trend in 2017?
iiMedia Research just released a very exhaustive report about cross-border e-commerce in China in 2017. Here are the highlights:...
Aug 6, 20172 min read


Selling 100 cars within 5 minutes- the power of WeChat influencers
100 limited edition MINI Cooper, in value of 30 million RMB, sold on a WeChat influencer account in just 4 minutes. How did this happen?...
Jul 30, 20174 min read


Chinese Tech companies launch cashier-free stores to challenge Amazon Go
During its Taobao Maker Festival early July, Alibaba showcased a promising technology: cashier-free stores where customers can simply...
Jul 16, 20174 min read


WeChat store: 5 ways to open a WeChat shop for free
Ask a question about WeChat Shop What is WeChat Store? WeChat shop is a mobile website that connects to the menu of the WeChat Official...
Jul 14, 20175 min read


50% of WeChat Accounts are losing followers and 3 other news
WeChat Official Account Reading rate/followers growth rate are dropping According to a New Rank survey of 131 Official Account operators,...
Jul 9, 20173 min read


WeChat public accounts: what is the difference between subscription and service accounts?
When you are thinking through your WeChat strategy, one of the first tough decisions to make is to pick between subscription account and...
Jul 8, 20173 min read
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