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Based on NewRank’s report, these are the most popular WeChat accounts in consumer brand’s sector. Data was collected on April 2016....

Mary Meeker’s Internet Report has just been released.  What does it say about WeChat this year? WeChat data released by Tencent. The...

Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53%...

Source: McKinsey iConsumer China 2016 survey, “How savvy, social shoppers are transforming e-commerce” Infographics and analysis by...

Early this week, WeChat team made an eye-catching move. They rolled out a stringent new set of rules to evaluate any shared content on...

Artificial Intelligence (A.I) is the big buzz these days. But how does it impact WeChat? It turns out plenty of WeChat accounts are...

On Feb 24th, WeChat made an upgrade to its analytics backend.  The newly available information includes: Source of traffic (where does...

Tencent launched a new Red Envelope game today, users can send pictures that can only be viewed if friends send them a red envelope. How...

You can invest hundreds of thousands to build a good WeChat platform and acquire followers through advertising and long term content...

WeChat released just last week a new platform enabling to manage moment ads via a self-service platform. The features Accounts with...

Zou Tong, lead manager of LinkedIn’s WeChat account, shares the secrets which helped him grow LinkedIn’s WeChat account to 1 million...

5 ways brands failed at marketing themselves on WeChat… which are also 5 ways you can improve your own strategy. 1. BuzzFeed Content on...

We summarized the most important changes of each major social media platform during the year 2015. WeChat WeChat update its features...

WeChat is legendary as China’s “one-stop” platform.  Brand are able to carry out their complete sales cycle all within WeChat: from user...

Taobao released a consumer shopping report showing the e-commerce trend in China over the past 5 years.  According to this...

Increasing number of Chinese shoppers demand higher quality products from abroad. Shoppers used to have to travel abroad to avoid price...

The company DataStory just released WeChat user behavior from 3485 WeChat accounts, collected between August and September 2015. The...

You might have already seem these WeChat HTML5 (H5) campaigns shared on your WeChat Moment: Incoming call from Avengers to promote for...

WeChat content produced by public accounts is the bread-and-butter of social content in China. In mid-2015, the number of views of WeChat...

Tencent has been restlessly compared with its Western equivalent, Facebook. Some analysts would praise Tencent for its innovative...