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WeChat Channels activates a new incentive plan to push WeChat Livestreaming further: reward traffic coupons to merchants who drive...

In this article, we will look into: What is WeChat Pay – for end users click here What is WeChat Pay – for companies click here How can...

Mini-programs continue thriving in China’s digital ecosystem. Up to 2021, there are more than 4.3 million WeChat mini-programs attracting...

As foreign companies in China go, Starbucks is an unique case. Traditionally a land of tea, China was exposed to the specialty coffee...

The WeChat Impact Report 2018 is out! Among the highlights: WeChat-driven information consumption reached RMB 209. 7 billion WeChat...

5 news from this week: Alibaba attempts to acquire Ele.me Momo acquires Tantan Tiao-yi-tiao mini-program starts monetizing iQiyi files...

WalktheChat is specialized in using WeChat for marketing. This means we developed quite a bit of expertise in using messaging Apps to...

The Fortune 500 list is relatively stable. Every time a new company makes it to the top 500, the media celebrates. But in the extremely...

Alipay quietly released its own mini-programs: light applications accessed through Alipay, loaded directly (like web pages) but with...

Advertising on WeChat is a booming trend: the platform has a long history of protecting users and forbidding entry from advertisers, but...

Forbidden City & Tencent Imagine Zhu Yuanzhang, the emperor of Ming Dynasty, come to life from an ancient painting and start singing rap,...

Datastory and MAKA released the 2016 WeChat H5 Data Report. Some highlight includes: Average conversion rate of H5 campaign is 4.1%...

Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai,...

Tencent just released its results for the third quarter of 2016. Given the company’s dominance in Chinese social space, these are much...

According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is...

We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese...

Rise of WeChat Social Commerce E-commerce experience on WeChat is nothing like shopping on Taobao or Jingdong. It starts with content and...

Toutiao (头条) is maybe the second biggest news/article mobile platform, besides WeChat.  Toutiao has 260 million monthly active users and...

Pokemon Go shook the world as the first large-scale application of Augmented Reality. Now plenty are trying to follow the lead, including...

The WeChat impact report is back, together with a fascinating Ipsos survey comparing WeChat payment and Alipay. Is WeChat stealing...