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WeChat has been losing momentum against Douyin and Red, but it doesn’t mean the platform is dead to marketers. Apart from operating a...

The WeChat Impact Report 2018 is out! Among the highlights: WeChat-driven information consumption reached RMB 209. 7 billion WeChat...

Ask a question about WeChat Shop What is WeChat Store? WeChat shop is a mobile website that connects to the menu of the WeChat Official...

Forbidden City & Tencent Imagine Zhu Yuanzhang, the emperor of Ming Dynasty, come to life from an ancient painting and start singing rap,...

Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai,...

We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese...

Selling on WeChat is not easy, yet we keep hearing stories about brands that sold millions in a day through WeChat store. How did they do...

Rise of WeChat Social Commerce E-commerce experience on WeChat is nothing like shopping on Taobao or Jingdong. It starts with content and...

But is that all you need to make your WeChat website standout from the millions of other competitors’ accounts? Let’s look at a few well...

On Feb 24th, WeChat made an upgrade to its analytics backend.  The newly available information includes: Source of traffic (where does...

You can invest hundreds of thousands to build a good WeChat platform and acquire followers through advertising and long term content...

As big as Tencent is, the WeChat backend system is far from perfect: Only stores customer messages for 3 days No CRM function Not easy to...

Dare to pick up the call from a stranger? HTML5 viral campaigns pretending to be an incoming call are the most eye catching viral...

1. Kidsbookmama (童书妈妈市集) Wechat account: tongshuchubanmama Product: Children’s book, toy & related product Platform: Koudai Monthly...

Over the last few months, Tencent has gone into a war against copycats of original content. The company laid down clearer rules for...

What is the best way to gain followers on WeChat? Most marketers would give you the same answer: give money, a free sample or a discount...

There is a huge difference between being present on WeChat and actively leveraging the platform. How can you make sure you are maximising...

Your company is going digital. Even better: your company is going mobile. You know that more than half of China’s Internet users are...

Setting up a WeChat menu can enable users to easily access content about your company or articles you want to share with your customers....