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WeChat has been losing momentum as a content platform for years. As brands suffer traffic loss, mainly on WeChat Official Accounts, many...

WeChat Channels (微信视频号, which means “Video Account”) is WeChat’s public short-video feature, benchmarking Douyin and Kuaishou. Only one...

Why is WeChat advertising system broken? There are two advertising schemes provided by Tencent. 1. “Subscription Messages” ads If...

When you are thinking through your WeChat strategy, one of the first tough decisions to make is to pick between subscription account and...

Advertising on WeChat is a booming trend: the platform has a long history of protecting users and forbidding entry from advertisers, but...

The average open rate of WeChat Official Accounts is 5%. And if you are operating a subscription account, the window of opportunity for...

The Chinese market for imported food Why should you care about exporting your F&B business to China? Well, first of all, China is the...

There has been a huge controversy over “Bots as UI”: the ability to provide service to customers through Chat Bots. Can you use Chat bots...

Based on NewRank’s report, these are the most popular WeChat accounts in consumer brand’s sector. Data was collected on April 2016....

Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53%...

When we meet our readers in real life, one question keeps coming back: where do you get all the data you are publishing? Today,...

It took only 5 years for WeChat to become the Chinese “One APP to rule them all”. What can’t you do on WeChat? Today, we look as a few...

How do WeChat and Facebook’s marketing strategies differ? We’ll look at this question in two steps. Part 1: how did Instagram, Facebook...

How to setup a Cross-border WeChat account? In order to set up a Cross Border WeChat account, you need to have three things: a...

China is the number one foreign buyer of U.S residential real-estate, and purchased 8.6 billions USD of commercial real estate in the US,...

5 ways brands failed at marketing themselves on WeChat… which are also 5 ways you can improve your own strategy. 1. BuzzFeed Content on...

Let’s see 10 features of the corporate accounts available to brands and get insights on effective WeChat marketing campaigns from best...

WeChat can be used in very different ways depending on your industry. Here are 10 examples to inspire WeChat Food & Beverage business. 1....

What is the best way to find out what our customers want the most? You ask them, aka, you do surveys. Here is a comprehensive review of...

WeChat accounts don’t simply go viral. Today, we interviewed Jiutian, the creator of a very popular WeChat account, Hi Better Me (女神进化论,...