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China Jewelry Market Report 2023: Insights, Trends & Key Players – A Focus on Recovery, Fa
Get the report Get the report Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7...
Jul 27, 20231 min read

The AI Takeover in China: 9 Incredible Case Studies in E-commerce and Social Media
China has been heavily focused on improving inefficiencies, leading to intense competition on even the smallest things. This phenomenon,...
May 6, 20237 min read

How much $ should a brand spend on social media marketing?
As an agency that provides Tmall and social media services, the most common question that comes up throughout operation are: how much...
Jan 18, 20237 min read

WeChat Channels: is it worth your attention?
WeChat Channels (微信视频号, which means “Video Account”) is WeChat’s public short-video feature, benchmarking Douyin and Kuaishou. Only one...
Aug 31, 20223 min read

WeChat Channels Livestreaming Rewards “Traffic Coupon” to Drive Traffic and Sales
WeChat Channels activates a new incentive plan to push WeChat Livestreaming further: reward traffic coupons to merchants who drive...
May 3, 20223 min read


From 0 to 10M RMB – Case Study of Songmont
Niche brands, such as Nanushka, Rouje, Jil Sander, Stussy, have been extremely popular in China for the past few years, and many niche...
Jun 15, 20213 min read

How to test product-market fit in China via social media?
Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or...
Apr 23, 20214 min read


What is Douyin Payment? A Simple Guide
In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment. With more than 600...
Apr 14, 20213 min read
[Hiring] Recruitment Specialist position in Beijing – WalktheChat
Company Mission WalktheChat’s core mission is to launch brands in China using social and digital channels. Most of our clients are...
Oct 9, 20203 min read
![[Hiring tips] 7 Ways WalktheChat Finds New Talent](https://static.wixstatic.com/media/dafa20_58b0f0fbc0e048feb0c847ded000f247~mv2.png/v1/fill/w_305,h_407,fp_0.50_0.50,q_95,enc_avif,quality_auto/dafa20_58b0f0fbc0e048feb0c847ded000f247~mv2.webp)
[Hiring tips] 7 Ways WalktheChat Finds New Talent
Since the beginning of 2020, WalktheChat experienced accelerating growth: we became the first Shopify Sales Channel enabling sales to...
Sep 14, 20208 min read


WeChat Mini Programs reach 829 million Monthly Active Users
WeChat has recently been under fire, suffering from intense competition from short video platforms Douyin and Kuaishou. There is however...
Sep 11, 20202 min read

5 Niche Platforms to Promote Your Products in China
The largest Chinese marketplaces and platforms are already famous abroad: WeChat, Tmall, Red, JD.com, or Douyin don’t need further...
Aug 31, 20204 min read

JD, Alibaba and Pinduoduo’s Strong E-commerce performance Post-COVID
The pandemic has caused damages to the world’s economy, but for internet companies, it’s an opportunity for growth and expansion. JD,...
Aug 27, 20205 min read


China’s Internet Usage Back to Pre-COVID levels (& 3 other news)
Today we share 4 news from the Chinese digital space, from the impact of COVID to WeChat Mini-programs. China’s Internet Usage Back to...
Aug 11, 20202 min read


Douyin stepping up in e-commerce game & 2 other news
Douyin is pushing Douyin stores and starts to softly break ties with Taobao Douyin recently started to block a Taobao order management...
Aug 3, 20203 min read

![[Data] WeChat, Douyin, Red, Which Platform to Pick for KOL Campaigns?](https://static.wixstatic.com/media/dafa20_dffde696c1d6453391040b826113bc95~mv2.jpg/v1/fill/w_305,h_407,fp_0.50_0.50,q_90,enc_avif,quality_auto/dafa20_dffde696c1d6453391040b826113bc95~mv2.webp)
[Data] WeChat, Douyin, Red, Which Platform to Pick for KOL Campaigns?
With Douyin, Kuaishou and Red becoming stronger and stronger in the Chinese social media space, it is getting harder for brands to decide...
Jul 25, 20203 min read


What Did We Learn Studying Douyin’s 100 Top-Performing E-commerce Campaigns?
Today, we study the top-100 best-selling KOL campaigns on Douyin (Chinese version of Tik Tok) during the last 30 days. Our goal: helping...
Jul 20, 20203 min read

WeChat Launched Mini Shop, a Native Store System & 4 other news
Here are 5 interesting news this week in the Chinese Digital world! Bilibili added direct links to Taobao Bilibili finally enabled...
Jul 16, 20203 min read


Xiaohongshu Drops Commission on Sales from 20% to 5% (and other news)
This week, we report on a few significant news in the Chinese E-commerce space: Xiaohongshu reduced the commission the platform charges...
Jul 5, 20202 min read

Celebrities and Record-breaking Live-streaming Campaigns
Zhang Yuqi & Xin Ba – 223 million RMB sales on a Kuaishou live-streaming Zhang Ting – 256 million RMB sales during her first Douyin...
Jun 29, 20204 min read
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