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In the past year, all aspects of society have changed greatly: new cultures, aesthetic styles, and living standards are emerging....

Livestream eCommerce has become the “new norm” in China. According to a report published by Taobao Livestream and iResearch, more than...

The Pet Economy is one of the uprising industries in China despite the COVID impact and restrictions. During the 618 Mid-Year Sale in...

Since the pandemic in 2020, Chinese consumers have been adapting to the ever-changing external environment and adjusting their...

June 20th marked the official conclusion of China’s 618 Mid-Year Sale in 2022. How was the result? According to Syntun 星图数据, during this...

PMPM is a Chinese skincare brand founded in October 2019 and got its first-round investment in January 2020. In six months after the...

JD (Jingdong, in Chinese: 京东) is the 2nd biggest eCommerce platform in China, famous for reliability and fast logistics. It is also the...

Xiaohongshu / Red is the crucial platform during the awareness and consideration phases. Chinese consumers are used to searching on Red...

Dewu (Poizon) is a social eCommerce app where trend-pursuing Chinese millennials and Gen-Z love to socialize and shop. Observing that 70%...

On April 14th, L’Oréal officially kickstarted its Super Brand Day on Douyin eCommerce. L’Oréal launched a limited collection in...

In early April 2022, Red/Xiaohongshu launched a new marketing feature, “performance optimization mode” (in Chinese: 优效模式) for sponsored...

The China eCommerce giant Alibaba started testing a new eCommerce App “Taibang” (态棒). It focuses on the pop culture and street fashion...

When talking about B2C platforms in China, Alibaba is usually the first name that comes to people’s mind, seldom do people think of...

As foreign companies in China go, Starbucks is an unique case. Traditionally a land of tea, China was exposed to the specialty coffee...

Secoo is China’s biggest luxury e-commerce platform. It also offers offline experience centers for shoppers. Here are some highlights of...

Meituan, a company focused on providing lifestyle O2O services, is planning on its IPO aiming to value at 60 billion to 80 billion USD. ...