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The Double 11 Shopping Festival in China has just wrapped up. Although the eCommerce platforms didn’t reveal staggering sales figures as...

Chengdu, with its population of 21 million, is rapidly emerging as a pivotal hub for global fashion brands. This city is an attractive...

China’s fashion landscape has witnessed a transformative shift in recent years, as the lines distinguishing men’s and women’s wear have...

The “Maillard Style“: A culinary-inspired fashion sensation, this trend, reminiscent of the browning reaction observed in steaks,...

As the world emerges from the shadows of the COVID-19 pandemic, it's crucial to examine how various industries have been reshaped by this...

For today's mini-trend sharing, our central focus revolves around the burgeoning Ita-Bag style, which has witnessed a consistent surge in...

As the epicenter of the worldwide luxury market, Chinese consumer preferences and tastes are constantly evolving. In this report, our...

Get the report Get the report Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7...

China has been heavily focused on improving inefficiencies, leading to intense competition on even the smallest things. This phenomenon,...

As an agency that provides Tmall and social media services, the most common question that comes up throughout operation are: how much...

Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we...

WeChat has been losing momentum against Douyin and Red, but it doesn’t mean the platform is dead to marketers. Apart from operating a...

WeChat has been losing momentum as a content platform for years. As brands suffer traffic loss, mainly on WeChat Official Accounts, many...

The 14th Double 11 (also known as “Single’s Day”) concluded on November 11th at 24:00. It’s the first year eCommerce giants like Tmall...

Red (Xiaohongshu) has become a must-do for domestic and international brands operating in China. However, treating your Red content the...

COVID around China became a problem over many months this year, disrupting the supply and depressing consumer confidence. Businesses have...

Douyin, the Chinese version of Tiktok, has become the 2nd biggest social media platform with 680 million Daily Active Users (DAU). We...

As of July 2022, the number of “new middle-class” in China has reached 163 million, according to a new report published by QuestMobile....

China has been a crucial market for international sportswear brands. In terms of size, the US remains the largest sportswear market, with...

In the past year, all aspects of society have changed greatly: new cultures, aesthetic styles, and living standards are emerging....